Christian Madsbjerg discusses Sensemaking and Big Data in this segment of The Economist Radio.
Read MoreThere's a cultural bias in business, tech and otherwise, against any information that can't be quantified—that is "soft," subjective, fuzzy. [...] But it is where good ideas come from—and while the data it relies on may not be reducible to numbers, there is actually nothing "fuzzy" about it.
Read MoreThe best CEOs can read a novel and a spreadsheet, Madsbjerg writes, while his overarching message is that we should not forget that companies are made up of people and their customers are people, too.
Read MoreDon’t tell the true believers in silicon valley, but there’s an art as well as science to business.
Read MoreWhat Silicon Valley is missing is an understanding of people—what is meaningful to them, the way they live their day to day lives, what would make a difference for them on an ordinary Tuesday in Phoenix or Shanghai. There is a dearth of deep, nuanced cultural knowledge in tech. Luckily, there is an app for that: reading.
Read MoreBBC Business spoke to Christian Madsbjerg, about affective computing as more consumer electronics propose to use such technology.
Read MoreTo understand Trump’s popularity, you need to understand the principles guiding life in rural America.
Read MoreAs thousands of neuroscience findings are called into question, the new study out of Sweden offers an opportunity to reprioritize. What kind of information provides the most apt description of how you first fell in love?
Read MoreSuccesful companies design for the everyday life of the consumer, and not just the clinical trial
Read MoreReD Associates, the worlds most advanced human science consultancy, is now partnering with Cognizant, the most successful and fastest growing technology advisor in the world. Together, sophisticated technology and deep human insight can make the next wave of digital transformation a meaningful one.
Read MoreFord aims to set itself apart in the marketplace by shifting their product development process to focus on a deep understanding of people and their vehicle experiences.
Read MoreThe New York Times explores how the energy world is changing and the reasoning behind the new company ReD helped Edison International launch.
Read MoreReD’s Claire Straty speaks with BBC Radio’s “From Savage to Self” series to defend the value of anthropology in the business world.
Read MoreMikkel Rasmussen from ReD Associates took the stage at TEDx Tottenham to ask: Do you like cooking?
Read MoreIn a world with a high degree of uncertainty, the insights from the humanities are the key to future.
Read MoreReD Associates Partner Eliot Salandy Brown explores the gaps between the assumptions big businesses make about consumers and the reality of what we (real people) actually think, do, and need.
Read MoreAs recent news of Macy’s tumbling stock prices suggests, today’s middle-class shoppers are looking for more than a bargain.
Read MoreAt the heart of "affective computing" are three misguided ideas about human emotions - some philosophical due diligence on the matter.
Read MoreFortune asked 18 business leaders, including ReD’s US Director Christian Madsbjerg, to write about their favorite titles. Their request was simple: “name the one book you read this year that altered your perspective on life or business.”
Read MoreFor marketers, truly valuable customer data comes in two forms: thick data and big data. Combining the two approaches can solve many of the problems that each category of data faces on its own.
Read More