ReD Associates partner Jun Lee discusses how African citizens use mobiles as a solution for more advanced problems such as money transfers and what that means for innovation in services.
Read MoreIn a Q&A between Lou Killefer from Innovation Excellence and Jun Lee from ReD Associates, the two discuss innovation as a practice.
Read MoreIn an article in El País, Noelia Sastre highlights ReD Associates’ success as partly due to their ability to tease out the difference between what people say they do and what they really do.
Read MoreAccording to a recent study from ReD Associates, young adult women were more likely to look for information from Facebook than from other sources like Google.
Read MoreAnders Byriel,president of the Danish Design Council, promotes ReD Associates’ unique take on design thinking as a good example of how Denmark should seek to create jobs for the future.
Read MoreWhat’s the purpose of Facebook? Austin Carr from Fast Company reports on a study ReD Associates conducted, where the company surveyed five hundred members from the Facebook community.
Read MoreAlthough many producers in the food industry are following one of the most important megatrends, convenience, they are missing out on another: personalization.
Read MoreHow can design help solve social problems? Alice Rawsthorn writes about Copenhagen’s initiative to reduce sick leave in the New York Times with the help of the innovation consultancy ReD Associates.
Read MoreDanes’ sick leave amounts to the equivalent of 150,000 full-time jobs, which is hurting companies’ bottom line. A project by ReD Associates found that it is possible to reduce sick leave by 60 percent.
Read MoreJun Lee, partner at ReD Associates, argues that if Denmark seeks to attract more foreigners with unique skill sets they will need to lower the income taxes.
Read MoreMichele Chang is an ethnographer and senior manager at ReD Associates. She left academia for the consultancy company because she wanted her research to have an impact.
Read MoreChristian Madsbjerg comments on the Danish Tax Authorities change of logo and explains why the timing is good, but the message is wrong.
Read MoreReD Associates is an innovation agency that focuses on observing humans and identifying their needs. They have been so successful that their services are now being requested by huge global companies.
Read MoreAs a child, Madsbjerg enjoyed listening to Marxist analyses of society over the dinner table. Today, to the great surprise of his mother, he is a successful co-founder of an international consultancy company.
Read MoreChristian Madsbjerg, a co-founder and partner at ReD Associates, argues that Danish designers generally lack both the will and the interest in creating an international business.
Read MoreAccording to Mikkel B. Rasmussen, co-founder and partner at ReD Associates, the Danish educational system needs to change radically if Denmark is to continue being one of the world’s richest countries.
Read MoreTo understand how Denmark and Danes are perceived in the Middle East following the cartoon drawings of Muhammed, the Danish Foreign Ministry contracted ReD Associates for insights.
Read MoreTo understand the Nordic consumers’ use of mobile technology and their relationship with design, Samsung has teamed up with ReD Associates, a consultancy using anthropological methods.
Read MoreDesign has been heralded as Denmark’s solution for competing in the global markets of the future. Unfortunately, the vision lacks backing and current initiatives are unambitious.
Read MoreA few years from now, successful companies will no longer consider innovation to be something mystical and intangible; instead, it will be incorporated as a vital strategic parameter.
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